Use cases Using Convex Insights
Using Convex Insights
to develop strategy and make data-driven decisions
Convex Insights is developed to support variety of use cases. Made for marketers, managers,
and founders to stay on top of their industry and develop better competitive strategies.
Bellow are ideas that fueled the need for Convex Insights and strategic plays that we use to
help our customers.
Pricing
Price decreased
Geo-segmented price shifts. Detect if competitors introduce region-specific pricing (e.g., lower LATAM list price) that could win deals from your reps in those territories, or kill your ad campaigns.
Discount detected
Stealth discount landing pages. Surface coupon codes or “hidden” URLs (e.g., /black-friday-2025) that never appear in the primary nav but pop up during promo seasons.
Pricing plan options changed
Changes in value-metrics. Flag changes to "per-API-call" or "per-seat" multipliers so you can model your pricing position and prepare counter-offers for customers demanding similar unit-based quotes.
Pricing plan options changed
Bundled-feature realignment. Notice when a feature jumps from Pro to Starter or vice-versa, signalling repositioning and churn-prevention tactics.
Discount detected
Contract term incentives. Catch language like “pay annually, get two months free,” hinting at a strategic focus for cash flow. An offer you could counter with a bigger annual discount or positioning of no annual lock-ins.
Pricing plan added
Add-on upsells. Alert when a new add-on/plugin module appears (e.g., “SOC II security add-on $299”), highlighting where land-and-expand revenue is moving.
Pricing plan added
Persona-specific bundles. Catch new packaging like “Startup plan” vs “Enterprise platform” to inform segmentation strategy.
Integrations
Integration updated
Partner tier upgrades/downgrades. Detect if they become a “Platinum” Salesforce AppExchange, lose a Google Cloud badge, or become a HubSpot Partner, signalling strategic prioritisation and platform-specific.
Integration page updated
Marketplace review velocity. Notify when an integration’s star rating or install count spikes or drops, an opportunity you could capture with your app.
Integration added
Ecosystem bundling. Surface newly announced joint solutions (e.g., “ + Snowflake Data Clean Room”) that could influence enterprise customers.
Integration deprecated
Sunset notices. Catch early “Deprecating our Zendesk integration on Sept 30” blog posts so you can target your competitors churning customers ahead of time.
Integration pricing changed
API rate-limit changes. Detect doc changes that introduce stricter quotas, a sign of growing infra cost pressure, plan-based gating, or strategic discounting of certain APIs.
Product offerings
Feature beta created
Beta-program recruitment CTAs. Spot new “Join our closed beta for AI Copilot” banners that reveal roadmap direction months before their public launch and marketing campaigns.
Feature version created
Feature flag documentation. Detect additions to public docs that list new toggle names (“enable_multi_workspace_v2”), showing behind-the-scenes experiments or dev prioritisation.
Feature to be deprecated
Deprecation language. Identifying when a feature moves to “legacy” status allows you to position your product as the stable alternative.
Feature page updated
Performance-tier claims. Surface benchmark graphs or “2× faster” copy changes that sales engineers must be ready to rebut.
Feature added
Accessibility & compliance updates. Notify when WCAG 2.2, ISO-27001, or SOC II badges appear, signalling procurement-friendly moves and enterprise customer prioritisation.
Customer reviews
Review added
Logo-weighted review alerts. Flag when bigger customers leave a bad review (not just any review), so you can utilise it in competitive deals, pursue account-based marketing, or to adjust your roadmap.
Review reply added
Public competitor promises. Detect official vendor replies that promise roadmap fixes and additions like "SAML SSO coming Q3” to adjust your product roadmap or prepare counter-offers for potential customer requests in your product.
Review velocity anomaly
Review velocity anomalies. Alert if there is a surge in reviews, suggesting a concerted review-swarm campaign from your competitor. It could hint at a prioritisation of review channels, incentivised review campaigns, or an effort to appear more popular.